With 87% of companies, online slots real money casinos among others, using video as a marketing tool and social media becoming the main channel of communication, using blogging as a content marketing strategy doesn’t seem like a win-win. Nonetheless, blogging provides many opportunities for marketers and proves to be a profitable investment for companies looking to build a powerful image and increase sales.
To Get More Traffic to the Site
Blogging helps people find your site on the web, provided that the posts are not only well written but also well optimized.
To do both, create a separate strategy for your blog with SEO and content strategy in mind. It should include at least five points:
- your goals and metrics to help you measure your results;
- your audience;
- optimal content formats;
- the schedule of publications, reflecting the frequency of the publication of posts and topics;
- a list of channels through which you will distribute and promote content.
But creating a blog strategy is only half the battle. It’s important to write good copy to attract your target audience and convince potential customers to make a choice in your favor.
By using these approaches, you will surely drive traffic to your site. At the same time, the resources you spend on blogging directly depend on your overall marketing goals.
To Increase Brand Awareness
What makes people choose a particular brand and share positive reviews about it? Why do they give preference to certain products or services? The reasons are likely to be the best value for money, advice from friends or co-workers. But don’t forget about brand awareness – a key factor in a client’s decision-making process. In other words, it is important to build brand awareness because people prefer the products or services of the companies they know.
To Generate More Leads
If you post regularly, people tend to come back for quality content and engage with your brand more often. The main task is to make sure that you are using the tools that will help you win customers.
Use a CTA (call to action)
We already wrote that in all publications it is worth adding calls to action that motivate people to go to your site, buy and try a product or service. In addition to text CTAs with a link, try using call-to-action buttons.
Offer bonuses and exclusive content
Try to convert your readers into customers by offering them bonuses.
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