Instagram launched Reels to compete with TikTok, which has become one of the most trending social networking apps of this era. It is being used for digital marketing and organic content consumption too.
Instagram Reels help users get access to content that they enjoy without leaving the platform. But what does it consist of, and what can you do to make viral reels?
What Are Instagram Reels?
Instagram Reels are short videos of 15 to 30 seconds duration. Your content will determine your growth, and it should be engaging and original. Another aspect that you should keep in mind is that Instagram’s new algorithm promotes profiles that upload reels.
The competition is steep as Instagram Reels has been in existence for a couple of years now. However, it shouldn’t deter you from creating them. This article will help you with a few tricks to create these short videos and go viral.
Focussing on a Niche
An easy way to go viral and gain followers on Instagram is to scout for a category or theme, and regularly post about it. The use of machine learning helps Instagram show your post to the audience with an interest in your topic. It gives you more reasons to stick to a niche or theme.
Your content must be entertaining to go viral. That is because thousands of reels are published on Instagram every day. Add a personal touch to every reel to make it original and interesting. Your video’s first few seconds should be captivating and help you stand out.
Using Viral Elements
Using trending elements, like challenges or songs, can help increase your chances of going viral. You need to observe the public reaction towards trends and keep yourself updated with them.
Getting the Dimensions Right
The optimal video resolution for any standard video is 1080 X 1920 pixels with an aspect ratio of 9:16. It allows viewers to see the video at maximum resolution. Make sure you should record them vertically.
Avoid Other Watermarks
Instagram launched Reels with the sole purpose of competing with TikTok. Therefore, Instagram’s algorithm can detect TikTok’s watermark. You need to remove watermarks on your videos to rank well.
Using Hashtags for Content Promotion
Hashtags help Instagram’s algorithm understand the content you are posting, and show it to the relevant audience. While choosing the right hashtags is crucial, the most generic ones may not always fetch you the best results.
Including Text in Video
More than 80% of Instagram users watch videos on mute, be it Stories or Reels. So, you should add captions to help viewers understand the content without turning the audio on.
You can place the text in the middle so that it is visible in the grid mode as well. It will help your reels get views from the In-feed video or Reels tab.
You can ensure its placement in a safe zone, so it doesn’t cut off. You can use various market-available tools for this job. You can check the tools we found at Bigvu as they can help you do all of that in a jiffy.
Having a Clear Call-to-Action
You can encourage your audience to interact with your videos. Having a clear and precise call-to-action is the best way to increase your audience’s engagement and get their opinions. Based on the feedback you receive from them, you can create new content. However, you shouldn’t deviate from your chosen theme or niche.
Creating a Cover
A custom reel cover can help your videos make a striking first impression. The users will click this image as they see it. Therefore, you should ensure that the first touchpoint should engage your target audience, and lure them to watch the content.
A customized reel cover also helps increase the overall appeal of your Instagram profile.
Selecting the Correct Publishing Time
Publishing at any point during the day may not be ideal depending on the type of content you are creating. Therefore, you must identify the time slots when your audience is online.
Once you determine the best time of the day that will help generate the maximum views, you can schedule your posts accordingly. It will ultimately lead to a higher engagement rate.
Sharing Your Reels
So, you are through with the above steps, and you understand the basic requirements for an Instagram reel. However, for your Reels to have greater visibility, you need to share them not only on your feed but your Stories too.
The idea is to have the maximum number of followers seeing your video. One aspect you should never miss is creating eye-catching and interesting content that ticks all the boxes.
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