Thanks to technology and the digital age we are living in, almost anything that you desire, be it a service or a product, can be purchased online through different websites, apps, and recently, different social media platforms. Instagram is one of the most powerful and popular social media platforms that you can use to sell your products. However, you need to learn how to stand out among the crowd, as there are many sellers competing in the market. In this article, we will help you learn how to start selling your products on Instagram by telling you all that you need to know about selling on Instagram.
Create a Business Profile
Many small businesses skip this part, however, standard Instagram profiles are not enough if you are serious about selling your products on Instagram. Therefore, you need to convert your standard account into a business account. This way, you will have access to a wide range of essential reporting options and indispensable selling. All you need to do is:
- Click on the button at the top right of the dashboard.
- Click on Settings.
- Keep scrolling down till you see Switch to Business Profile, and click on it.
After switching to a business profile, you will benefit from Instagram insights, a CTA button, Story links, and Facebook alignment options.
To become a successful seller on Instagram, you need to expand your reach. This can be done in many ways like linking your social media accounts and hashtags. You can upload your product photos with creatively written captions and hope to attract more customers, yet, taking a look at LinkInBio will give you an idea about how important it is to link all your accounts to one URL. Moreover, creating hashtags is also a very successful way to promote your Instagram campaigns alongside linking your accounts together. Create a message that is unique to stand out from others. This way, you will reach more potential buyers.
Running Instagram ads doesn’t require a big budget, as if you make the right choices and plan your campaign right, you will make a lot of money out of a small-budget Instagram campaign. Running ads will help you make a profit and increase your sales. Do not underestimate the power of a good ad that is placed right! Moreover, if you run the ads in concert with Facebook ads, you will reach more potential customers.
Instagram shopping is a great tool for e-vendors. However, it doesn’t work for selling services. The shopping posts on Instagram shopping look like organic posts, but when customers click on View Products, they see the prices and the names of the products too. To set it up, you have to make sure that your product catalog is ready to appear on Facebook and that the products can be tagged.
Influencers Are Key
For any Instagram seller, partnering up with influencers is very important to have their sales skyrocket. Using influencers to advertise and market your products has gained popularity in the past couple of years. Having your products seen in the hands of credible social media influencers is one of the best ways to make people get interested and trust in your products. As for the influencers, most of them are charged by the followers (5$-10$ per 1000 followers). Therefore, while setting a budget for advertising your products, check the influencers that you can afford to include in your campaign.
Building brand awareness and familiarity is very important in selling your products on Instagram. Moreover, this platform is perfect for displaying your brand goals and your vision. You need to build a good reputation and create a unique appeal and personality for your brand to make it stand out from other products that are sold on Instagram. Since campaigns on Instagram can go viral in a matter of hours, your business will benefit from a brand focused-content.
Since your customers can not touch your products or try them out, the photos you upload should make up for it. Make sure that all the pictures are vivid and the products are seen from different angles. If there is a slight change in the color of the product and its photo, you can easily lose credibility among your customers.
Social media platforms are a great way to start your business as an e-vendor, and Instagram might be the most powerful platform of them all. You don’t need a big budget to start selling on Instagram, however, you need to understand how things go and make the most out of all the features and tools provided by this incredible platform. Investing in a high-quality camera to take photos of your products is a great idea to make your products look more appealing and attract more customers. Now that you know what needs to be done, you are ready to take your business to a whole new level.
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