Easy and exciting games often take the leader places on the market and get the most views and downloads. But how real is it to create a profitable mobile game, and will your money serve a good cause without you having to lose all the investments? Let’s talk about qualities you have to acquire to launch and in the game project successfully.
MainstreamAAA games have historically been the most popular with players thanks to their excellent visuals and broad reach. However, the desire for something new and unique has led to the rising popularity of indie games.
If we’re talking about the amusement market, most users prioritize easy indie products and overly complicated AAA projects. Why? Why because they don’t like to concentrate on the boring and puzzling plots.
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If you have a creative idea and the skills to make it happen, creating an indie game might be your calling. But building it is not for the faint-hearted. You must navigate the complicated world of game development and acquire or rent stable gaming servers for your game to thrive amid the competition.
This is what you should concentrate on when making an indie game:
Simplicity
More than anything, your game has to be simple and not contain too many plot twists. The full splendor of indie games is in their simplicity. You don’t have to sweat over scull-crashing levels, choosing to relax and slow down your pace. Sure, indie products can be incredibly hard to work through because they have an unexpected twist or just a messed-up user experience. Many developers say that the easier your product will be, the more people will be drawn to conquering the plot mission by mission. It allows people to feel superior and good.
A simple game will also appeal to a broader audience. More importantly, casual gamers, who make up a considerable percentage of the market, will be quickly drawn to it because most of them don’t have the time and patience to invest in learning complicated techniques or controls. They can enjoy the game as it goes and progress quickly. Add a few surprises throughout the game to make it more interesting for casual gamers.
Quality
You can prioritize quality over quantity when working on an indie project. Because any triple-A game companies are offering work for profit, their games can be pretty repetitive and outright dumb. Indie game developers have every chance to improve their quality because they don’t have too many projects to work on. Therefore, outsourcing part of your job to different developers will not harm you. On the contrary, it will improve the quality of the product because now professionals will concentrate on something they know best.
Community-Driven Development
Because indie games are not very well-known companies, they can create several munchkins to attract a following who will recognize unique characters and attribute to your game. Indie gamers often and make fandoms out of unique and creative artifacts in the game. Just remember how its fans fetishize any Marvel weapon. Making your game serve the community will be the best decision of your life because people will remember you and want to promote your product to the top of the chart.
Polished Store Page
A store page is your product’s face because it’s something customers will immediately notice and want to get acquainted with. Write about every fixed bug and create additional advertisements of games’ benefits, providing more reasons why people should play it and promoting the product to the top of the chart.
Release Strategy
It’s ok not to be promoted and seen by thousands of people during your first week of being on the market. However, you have to be patient and trust the process. Creating releases and always knowing where you will drop your better version after the alpha is important because you will understand what the client likes and how fast they will jump to a better version.
Localization
Localization is one of the most important steps because:
- The majority of sales come from non-English speaking countries, which is why you need to localize your product to ensure your audience is growing by country.
- Localization will help your products get more popular in countries where the game wouldn’t become recognizable otherwise.
- Translators often work free because of pure enthusiasm
- Witty and clever creative localization will help your product receive more popularity because of jokes and viral videos that serve as good promotion
- Localizing an indie product will give you more chances to get to an international market
- Localized characters receive more attributes adding to the lore of the game
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