Without a doubt, digital marketing is now absolutely crucial for the success of almost all businesses. Online advertising has far outweighed the more traditional methods of advertising in almost all markets. In the USA in 2020, customers spent a staggering $861 billion online, meaning selling yourself online is even more valuable than ever! Plus, with all the data and algorithms online, it is now easier to reach the right customers at the right time, while selling them exactly what it is they want to be sold. So, with that in mind, here are some simple digital marketing tips from the experts to help you make yourself more visible and profitable online.
If you haven’t heard of Search Engine Optimization (SEO) yet, it’s time you got involved. So how do you use search engine optimization to improve your visibility online? How does it work? SEO uses the understanding of how Google – and other search engines – use crawlers and algorithms to track the most popular websites. The more popular, the higher up the rankings your page becomes. So, SEO companies stay on top of all the latest technology and figure out ways to boost other businesses’ search engine rankings.
One of the most common ways to do this is to create hundreds of links back to your site, thus driving a bigger web of potential traffic there, which Google’s bots can see. However, Google only ranks what it views as ‘quality’ sites, so you can’t just create endless pages of links. An SEO company will help you create great content, full of natural links, and post it around the web to create this driving force of links back to your site. Alongside this, they will optimize your website, your video content, and your mobile sites for improved Google ranking.
Utilize Social Media
Of course, one of the most popular channels of web traffic these days is social media. The majority of users spend anywhere from 30 minutes to 6 hours a day on social media, so there is almost endless untapped potential for growth. Do a little research on your demographic and find out what their most-used social channels are. Then, start making yourself visible on them. Create content and interact with those users who respond to it. Start to figure out what channels get you the most engagement and then make these your focus.
Email Is Still Good
One of the first forms of online marketing was the mailing list. You probably even signed up to a few of them, all those years ago. It is becoming a forgotten form of marketing, but research suggests it is still extremely powerful. Email is important as it is direct communication with a customer. This customer has chosen to give you their contact information, so you can hope they are at least going to open the message. Studies show that those who do open their email marketing spend 138% more than customers you have gained from elsewhere. They are also three times more likely to share your content on social media. Create some catchy emails and keep that mailing list running!
When considering social media, email, or any other advertising channel, it is key to be consistent. Posting once on social media and then not returning for three weeks will not help you build momentum online. You need to post regularly, good content, and interact with all your followers. If this is only sporadic, you will lose out to others who are pushing themselves higher up in the algorithm. Simply put, the more people see and interact with you, the more the platforms will push your content to them. Be consistent and be creative.
Video Importance Is Rising
It’s worth discussing video marketing, which is becoming far more important. With platforms like YouTube and TikTok taking up a huge portion of the digital space, it’s creating chances for excellent video content to help drive customers to your site. Also, video content is now embedded within Instagram stories and other such channels, meaning it’s easy to get video content straight into the hands of potential clients. Use a combination of streaming, video adverts, and paid adverts within videos to maximize the potential of this space.
With these few simple tips, you should be able to quickly improve the level of digital marketing you are doing for your business. Whether you’re running a bar, a sales company or you’re selling yourself, all of these tips can be relevant. Get set with SEO, video, social media, and email to give yourself a flying start in digital marketing.
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